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Taxi marketing can be thought of as a dynamic public relations activity and boasts one of the lowest cost per million
(CPM) of all major outdoor advertising media. Taxi marketing ensures that your message reaches all neighbourhoods in a
city or town. Taxi marketing is a type of outdoor advertising that is intrusive and proactive, and will saturate a market, day
and night, throughout the entire year. There are no weekends or days off with London taxi advertising.
The reach is comprehensive, diffused and influential. When combined with other
marketing solutions such as bus and van advertising, or on its own, taxi marketing can be an increasingly profitable tool.
Taxis offer an eye-level, mobile message making them dominant in city centres. A demand-led medium following the
population flow throughout the day, taxis are present wherever there are people, and brand visibility is thus virtually guaranteed.
Marketing with taxis offers a stand-alone marketing solution that targets pedestrian, vehicular as well as in-taxi audiences.
Taxi advertising is extremely effective at communicating with businessmen, tourists and the convention trade.